This has been long time effort the google is trying to adapt more appropriate model of searching algorithm. This is happening like evolution that they have changed the searching and ranking algorithm many time in the last couple of years. In recent update google has mentioned that they wants like who was original reporter of any incident. In that way they can promote more on the real work in the Journalism.

“While we typically show the latest and most comprehensive version of a story in news results, we’ve made changes to our products globally to highlight articles that we identify as significant original reporting”.

Using the Artificial intelligence they are developing their new algorithm such a way that they can understand more on the life cycle of the story or event. They want to give credit to the original author who has written in authentic, in depth and investigative way of any incident. This type of content writing requires more skill,knowledge and time to produce.

In last year google announced 300 Million USD fund to develop solutions to enhance original reporting model and promote the journalism in this era of social media. In this way the main objection with true journalism and writing trending fake content can be controlled, that they company mentioned. The newsrooms can be highly benefited with this.